Marketing & Branding

Articulate Your Vision and Create Your Concept
Rideout Hospitality Consulting has created countless ultra-successful marketing campaigns across the United States, Mexico, and the Bahamas. Superior marketing begins with exceptional service. The most successful restaurants, bars, and nightclubs do not sell alcohol and food. They sell an experience. Creating an unforgettable customer experience is the catalyst for igniting grassroots marketing. We can help you with every phase of your marketing and branding strategy from brand development to online and offline advertising.
Social Media Marketing
Brand Positioning Statement
Our brand management services start with creating your brand positioning statement. The statement captures the underlying meaning of your brand in just a few words. A good statement combines your story (why you’re in business) and your promise (why your products or services matter).
Brand Experience
We conduct comprehensive onsite bartender training for restaurants, bars, resorts, lounges, hotels, casinos, cruise ships, and nightclubs. First, we audit your current training materials then customize new materials to reflect your bar. Our training covers everything an efficient and customer service driven bartender should know.
Brand Essence
Professional, quirky, laid-back, or audacious – every business has a different tone or “flavor.” Defining and refining how your customers perceive you is essential to your brand development. What feelings do you want your customers to leave with?
Your Unique Value Proposition
Your UVP brings together everything your customers expect in their experience with your brand. The quality of service, the "feeling" you provide, and the quality of your drinks and food

Website Design
Characteristics of Good Websites
- Clear Messaging
- Engaging Content
- Mobile Friendly
- User-friendly design
- Professional photography
- Tell your brand story
SEO: Search Engine Optimization
Social Media Management
- Social Networking – Facebook, LinkedIn, Instagram
- Video – YouTube, Facebook Live, TikTok, Vimeo
- Photos – Instagram, Snapchat, Pinterest
- Microblogging – Twitter, Tumblr
- Competitor signature cocktail analysis
- Creation of profit-driven signature cocktails
- New spirit implementation
- Signature cocktail menu design and pricing
- Bartender training and testing
- Profit-driven sales techniques
- Creation of new profit-focused happy hour